Privacy Policy

Effective date: 2 April 2025

At MICHAELSERGE, we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect your information, and explains your rights under the UK GDPR and other relevant laws.

🔐 DATA CONTROLLER

BM Popławski Albin
ul. Sucha 172, 66-004 Zielona Góra, Poland
VAT: PL9261565906
Email: shop@michaelserge.com

Customer service (Mon–Fri 10:00–16:00 CET): 📞 +48 800 003 282
📞 +48 22 230 4295
📞 +48 68 838 3500
UK support: 📞 +44 204 577 2996

📄 WHAT DATA DO WE COLLECT?

Depending on how you use our website, we may collect the following personal data:

• Name and contact details (email, phone number, address)

• Order details

• IP address and browser/device data

• Payment details (processed securely by payment providers)

🎯 WHY DO WE PROCESS YOUR DATA?

We process your data for the following purposes:

• Order fulfillment (legal basis: contract performance)

• Customer support (legal basis: legitimate interest)

• Account registration and management

• Direct marketing (based on your consent)

• Analytics and website improvement (legitimate interest)

• Legal compliance (e.g., tax regulations)

🛠️ YOUR RIGHTS

You have the right to:

• Access your data (Art. 15 GDPR)

• Rectify incorrect data (Art. 16 GDPR)

• Erase your data (Art. 17 GDPR)

• Restrict data processing (Art. 18 GDPR)

• Data portability (Art. 20 GDPR)

• Object to processing (Art. 21 GDPR)

To exercise your rights, contact us at shop@michaelserge.com.

If you believe your data is being processed unlawfully, you may file a complaint with the UK Information Commissioner’s Office (ICO).

🍪 COOKIES

We use cookies to:

• Ensure the functionality of our website

• Save your preferences and cart contents

• Perform analytics

• Display personalized ads

You can manage cookies through your browser settings. See our full Cookie Policy for details.

🧾 WHO HAS ACCESS TO YOUR DATA?

We share your data only with trusted partners who support our operations:

• Hosting providers

• Payment processors

• Courier companies

• Marketing and analytics platforms (e.g., Google, Meta)

• Customer service and CRM software providers

• Accountancy and legal services

All third parties are contractually obligated to protect your data and process it only according to our instructions.

🔒 HOW DO WE PROTECT YOUR DATA?

We implement technical and organizational measures, such as:

• SSL encryption

• Limited access to your data

• Data minimization practices

• Secure infrastructure and backups

📬 MARKETING AND COMMUNICATIONS

If you subscribe to our newsletter or agree to receive marketing content, we will send you updates about new collections, promotions, and content. You can unsubscribe at any time via the link in each email or by contacting us directly.

🗃️ HOW LONG DO WE STORE YOUR DATA?

We retain your data for:

• As long as you have an account with us

• As long as necessary for order processing and legal requirements (e.g., accounting)

• Until you withdraw your consent (in case of marketing)

For more information, please contact us at: 📧 shop@michaelserge.com